I am participating in an intensive three-week entrepreneurial design course at Reykjavik University, which all first-year students take. Students are assigned to multi-disciplinary teams, and are challenged to find a problem worth solving that could lead to a technically feasible, scalable design that could form the basis for a business. The organizers of the course have welcomed a dozen of us from U of A to observe, participate, and learn how this approach might be implemented at U of A.

We arrived yesterday morning after an overnight flight. Although jet-lagged, I was excited. I have wanted to visit Iceland ever since I read “Journey to the Centre of the Earth” by Jules Verne (which was a long time ago). Verne’s adventurers didn’t have to deal with buying new SIM cards for their phones. But I digress. Icelanders are welcoming and generally quite fluent in English, which makes traveling embarrassingly easy. We rented two residences for the duration of our stay, each an easy forty-minute walk to campus.

After provisioning (Verne’s adventurers didn’t have to deal with using Google translate to understand labels in the grocery store), we made a short excursion into the countryside to stay awake. The scenery was pristine and spectacular, easily living up to all of the hype. We stopped at Seljalandsfoss waterfall and walked behind the falls. Bracing. Okay, freezing. But amazing. The rainbow was almost too much.

The hosts at Reykjavik University have been gracious, well prepared, and welcoming. We were introduced to a number of university dignitaries, and then participated in the opening ceremony and introductory lectures. Then we got to work. U of A students were assigned to teams with Icelanders, while the U of A professors – Mario Nascimento, Tony Briggs, and I met with various student teams to help them brainstorm, and then met with Reykjavik U professors to discuss some aspects of the course.
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So far, so good.

Better start working on my slides for my lecture next week…